How To Grow Your Business Through Digital Marketing

If you’re a business owner, it’s time to get serious about growing your company.

The truth is, when you’re just starting out, it’s easy to get caught up in the day-to-day operations of running a business and forget about marketing. But if you want to grow your company and make it successful, there are some important things you need to do on a regular basis—and one of them is marketing.

It’s hard to believe that we used to live in a world where businesses were more likely to have an in-person presence than a digital one. But times are changing, and now, digital marketing is the way to go for most businesses looking to grow.

Although traditional marketing techniques have their place, digital marketing should be the primary method used by all companies because it is:

Budget-friendly: Depending on the objectives and available funds of each company, digital marketing offers a variety of strategies. You can adjust your digital marketing strategy to best fit your company’s budget, whether you’re interested in online advertisements or making an organic video.
Fast: Speaking of time, it takes less than an hour to set up and launch an email campaign. Comparatively speaking, that is much quicker than traditional channels, where a campaign may take weeks to take off.
High volume: Blogs and digital content offer the chance to reach millions of viewers if you’re looking to connect with customers outside of your immediate area.

We’ve put together a few important tips you need to know to get started on your business growth plan in 2023!


1. Video Material

54 percent of users want to see more video content from the companies they use to make purchases. Why then do so many companies focus solely on blogs and social media posts?

Your digital marketing strategy needs to include platforms like YouTube, Snapchat, Instagram, and TikTok. You can engage followers more deeply with video content if it makes sense for your audience.

Get started filming because your smartphone already has a good camera! You’ll feel more comfortable creating promotional videos for your website, social media, and search engines like YouTube as you put more of yourself out there.


2. Personalized Email Marketing

Due to the disappearance of third-party cookies, digital marketing strategies like paid advertisements won’t be as successful as they once were. Owned media, such as email, are significant for this reason.

You fully control your subscribers’ data when you use email marketing; you are not dependent on Google or Facebook to gain access to it. That is strong stuff!

Boost the size of your email list if you haven’t already. To encourage signups, ask customers to subscribe while they are reviewing their online cart or install a kiosk inside the store. To encourage more people to subscribe, you could even give something away for free.

You can quickly send hundreds of emails to subscribers using platforms like Mailchimp. Use the personalization and automation tools provided by your email service provider, however, to truly meet your customers where they are rather than sending out impersonal email blasts.


3. Online Groups

36 percent of Americans report feeling lonely, a percentage that has increased since the pandemic. It is more crucial for brands to unite people in this era of growing disconnection.

Online communities are powerful because of this. You can build a following for your company and give customers the connection they so desperately want if you take the right approach.

You can start small, despite the fact that large companies like Sephora have created entire websites devoted to their communities. Create a private Discord server or Facebook group to connect with your customers.

However, give them a cause to be enthusiastic! Engage the audience by:

  • asking for feedback on new features or products
  • responding to comments
  • asking inquiries
  • featuring participants

Utilize this free digital marketing tool to create your own online community and take advantage of the opportunity to get to know your customers better on a personal level.

4. Mobile-First

Are your email campaigns and website designed with mobile users in mind first? If not, users who access your website on their phones may experience problems with the spacing, formatting, and rendering.

This occurs as a result of the fact that company owners typically create their marketing promotions on a desktop computer, but customers frequently receive them on a mobile device. Businesses should design for mobile first because trying to convert desktop designs to mobile results in strange things happening.

Additionally, you don’t have to be a developer to complete this! For your website, you can use mobile-friendly or mobile-optimized templates.


For many businesses, digital marketing has long been the preferred strategy. However, as consumer trends and preferences shift, you must modify your strategy if you want to maximize your profits. To improve your business enrol in our Grow Your Business With Us course!

Digital AD Spend

Marketing and advertising are critical components of a company’s growth. As the number of internet users grows year after year, many brands have increased their digital marketing spending to reach more customers.

In 2022, the global digital advertising market is expected to be worth $602.25 billion, accounting for 66.4 percent of total media advertising spending. This refers to advertisements displayed on internet-connected devices such as computers, mobile phones, and smartphones. Email marketing and video material, as well as search engine results, are examples of media ads.

Increase in Digital Advertising

The amount spent on digital advertising in 2022 is up 15.6% from $521.02 billion in 2021. Although it is a small gain, digital advertising growth is likely to continue in 2023.

Between 2021 and 2026, the highest yearly growth occurred in 2021, when digital ad expenditure climbed 29.9 percent year on year.

The boom of digital advertising shows no signs of slowing. According to experts’ forecasts, the digital advertising business will continue to grow over the next few years, but at a slightly slower pace.

Here are the projected annual growth rates for digital advertising over the next few years:

  • 2023: 13.1 percent
  • 2024: 11 percent
  • 2025: 8.4 percent
  • 2026: 6.8 percent

2022 is the first time global digital ad spend is expected to cross the $600 billion mark. If that’s not impressive enough, the digital advertising market is forecast to continue growing and reach $681.39 billion in 2023 and rise further to $756.47 billion in 2024 and $820.24 billion in 2025.

By 2026, it will hit $876.10 billion. Not only is this a 68.2 percent increase from 2021, but it will also make up 73.6 percent of the overall expenditure on media ads. In other words, in 2026, for every dollar spent on ads, nearly 74 cents will be on digital ads. 

As digital ad spending grows, expenditure on print media advertising declines. Research results suggest that the coronavirus pandemic in 2020 has accelerated the shift to digital advertising. 

Plus, with lockdowns in place worldwide, people are spending more time at home than usual and consuming increasing amounts of digital media. Print media is badly affected by this shift, with the effect being particularly hard felt in print newspapers and magazines.

Why Study Digital Marketing?

We’re spending more time online than ever as our relationship with technology evolves.

This has completely transformed how brands connect with customers over the last decade, and never more so than during the coronavirus pandemic, which saw a drastic shift in the reliance of companies and consumers alike on online sales channels.

As brands recognize and invest in digital marketing, this expanding industry is ripe with opportunities for those who can develop strategies to inspire audiences and drive sales.

What is digital marketing?

Digital marketing is a field that involves creating and managing websites, social media accounts, and other online platforms to market products or services. It also involves using data analysis tools to understand how people interact with those platforms and how they can be improved.

Digital marketers use many different skills like writing copy for web pages and creating ads that will appeal to their target audience on social media platforms such as Facebook or Instagram. They may also use analytics software like Google Analytics or Adobe Analytics so they can see how well those ads perform for their company over time.

Here are a few reasons why you should pursue a degree in digital marketing.

Digital marketers are in high demand.

As more companies and businesses recognize the value of digitizing their operations, there is a growing demand for advanced experts in the field of digital marketing to promote their services.

Internet advertising has already surpassed television as one of the most important advertising segments. Furthermore, most CFOs predict that digital marketing will account for more than 75% of their spending in the coming years. Top global brands, such as Google, are actively seeking new generation digital marketers to promote them in the field of emerging innovations.
Furthermore, there appears to be a supply-demand imbalance for qualified digital marketers.

According to Market Hiring Trends, this gap can be attributed to 59% in demand and 19% in supply. As a result, there are plenty of available options for digital marketing positions to fill! You will almost certainly find a secure job if you study digital marketing with a certified course.

It is simple to begin a career.

One of the most appealing aspects of Digital Marketing is that people from any background can enter the field if they have the necessary certifications and experience.

To be a successful Digital Marketer, you do not need a three or four-year degree in any specific field. After finishing your Bachelor’s degree, you can obtain a certification in Digital Marketing regardless of what you previously studied and build a solid portfolio with a variety of projects.

Even in terms of equipment and working style, applying for freelance projects and internships is simple. To study and eventually practice digital marketing, all you need as a beginner Digital Marketer is a laptop, a strong internet connection, and good internet communication skills to put yourself out there. Everything else will fall into place.

Digital marketing jobs are numerous and in high demand.

While Digital Marketing is a subset of Marketing, it also has additional specializations, all of which can be enjoyable and exciting. Taking a digital marketing course will give you access to specializations such as:

  • Social media marketing is the practice of targeting and reaching out to potential customers via social media platforms such as Instagram, Facebook, and Twitter.
  • Email Marketing: Building relationships with customers by making your brand more visible through information and content sent via email.
  • Offline marketing focuses on traditional media such as advertisements, billboards, radio, and print media.
  • Influencer marketing is the practice of recommending and promoting your brand through the use of well-established and well-known experts in an industry who have a social media presence.

You can also work remotely on Digital Marketing projects by selecting clients and projects from other countries. When it comes to the types of clients you can work with, the sky truly is the limit as long as you have the necessary professional skills in Digital Marketing!

Entrepreneurship can be gained through digital marketing.

There is undoubtedly some overlap in the skills that a good Digital Marketer and a dynamic Entrepreneur share.

You will undoubtedly learn certain behavioral skills if you study digital marketing at an accredited institution.

Digital marketers must be self-starters who are proactive, have good communication skills, are quick to respond to market changes, and are excellent at promoting the brand they represent. All of these characteristics set Entrepreneurs apart from their competitors.

Furthermore, in order to plan strategies and use creative methods to inspire people to buy their products, Digital Marketers must have good working relationships with their clients.

Good Salary

According to Glassdoor, in the United States, the estimated total pay for a Digital Marketing is $60,630 per year, with an average salary of $55,758 per year. These figures represent the median, which is the midpoint of the salary ranges calculated by our proprietary Total Pay Estimate model and based on salaries submitted by our users. The extra pay is estimated to be $4,872 per year. Additional compensation may include a cash bonus, a commission, tips, and profit sharing. The “Most Likely Range” represents values between the 25th and 75th percentiles of all available pay data for this role.

Job that is Recession-Proof

Digital Marketing is a “recession-proof” job because it is always needed in every industry. There will always be a need for Digital Marketers as long as the workforce uses the internet and laptop computers for business operations.

We’ve also discovered that it’s pandemic-proof in the last year. Demand for digital marketers increased as businesses scrambled to move their operations online and find new audiences and new ways of marketing their products to differentiate themselves from competitors.

When you study digital marketing, you can be confident that it will be a wise investment and not a sunk cost!

Combination of Creativity and Hard Work

Digital marketing is one of the few professions where you can combine your artistic vision with the goals of meeting targets and deadlines.

While a digital marketing program will provide you with in-depth knowledge of its framework, you will need to develop your own creativity.

While working on a project, you may be asked to do graphic design, video content creation, and photoshoots, all while planning the actual marketing strategy with your target numbers. And, after implementing your digital marketing strategies, you must assess the effectiveness of your creative content and make future decisions accordingly.

You learn how to acquire Insights into Business

Digital marketing is more than just creating an ad campaign, launching it, and moving on to the next. The analysis of campaign results is a critical component of effective Digital Marketing. And doing so effectively is what distinguishes a professional from an amateur in the field.

This is also something that Digital Marketing certifications will thoroughly train you in: gaining insights from data related to your campaigns. You will also need to combine psychology, sociology, and economics to comprehend the following:

  • how to comprehend the needs of customers
  • how to persuade them to do something specific
  • how customer actions can benefit your company

If you find the above reasons compelling to begin your career in the Digital Marketing field, don’t hesitate to apply to one of our three plans: Grow Your Business With Us, Be a Digital Marketing Expert, or Grow & Learn. Apply right away!