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Web Banner

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What is Web Banner Design?

Web banners, also known as display banner ads or display ads in the digital advertising world, are clickable digital ads that are embedded in websites to drive traffic to the advertiser’s website. They can be manually embedded into websites or delivered via a server by an ad network.

Banner advertising is appealing because it can help raise brand awareness, generate leads, and re-target a specific audience (such as giving a visitor a chance to sign up for a newsletter or free trial before they click away).

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Become a Web Banner Designer

Responsibilities of a Web Banner Designer

Creating from scratch custom logos and brand guidelines for each client.
Creating wireframes, website mockups, and other related graphics based on creative briefs and other materials for desktop and mobile devices.
Designing static and moving banners for social media, re-marketing, promotions, and advertising campaigns.
Creating illustrations, vector icons and preparing design files for developers to receive them properly.
Attending client meetings, and collaborating with digital producers to plan how to use creative designs to achieve client goals.
Ensuring that projects are finished on time, while successfully implementing methodology and adhering to quality standards.

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