Web banners, also known as display banner ads or display ads in the digital advertising world, are clickable digital ads that are embedded in websites to drive traffic to the advertiser’s website. They can be manually embedded into websites or delivered via a server by an ad network.
Banner advertising is appealing because it can help raise brand awareness, generate leads, and re-target a specific audience (such as giving a visitor a chance to sign up for a newsletter or free trial before they click away).
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