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SEO

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What is SEO?

Search Engine Optimization is the process of optimizing a website’s technical configuration, content relevance, and link popularity so that its pages are easier to find, more relevant and popular to user search queries, and, as a result, search engines rank them higher.

On-page SEO is everything you can do on the website – from the optimization of content through technical aspects.
  • Keyword research
  • Content optimization
  • Title tag optimization
  • Page performance optimization
  • Internal linking

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Become a SEO Expert


Responsibilities of a SEO Specialist

Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Optimize copy and landing pages for search engine marketing
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

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