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Marketing Strategy

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What is Marketing Strategy?

A marketing strategy is a long-term plan for achieving a company’s goals through customer understanding and the creation of a distinct and sustainable competitive advantage. It includes everything from determining who your customers are to deciding how to reach those customers.

What is the significance of a marketing strategy? Simply put, a marketing strategy outlines your company’s objectives, including who your ideal customers are and how you intend to reach them. It is your strategy and the blueprint for the marketing activity you will undertake in the coming months and years to help your business grow.

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Become a Marketing Strategist

Responsibilities of a Marketing Strategist

Collaborating with team members to define objectives and conducting market research.
Keeping updated with technologies and consumer behaviors.
Performing analysis of competitors and identifying opportunities.
Creating and presenting strategic plans.
Finding solutions for client problems and being exceptional analytical and problem-solving skills.
Contributing to business development and digital innovation.

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