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What is Marketing Strategy?
A marketing strategy is a long-term plan for achieving a company’s goals through customer understanding and the creation of a distinct and sustainable competitive advantage. It includes everything from determining who your customers are to deciding how to reach those customers.
What is the significance of a marketing strategy? Simply put, a marketing strategy outlines your company’s objectives, including who your ideal customers are and how you intend to reach them. It is your strategy and the blueprint for the marketing activity you will undertake in the coming months and years to help your business grow.
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Become a Marketing Strategist
Responsibilities of a Marketing Strategist
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