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CRM Management

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What is CRM Management?

Customer relationship management (CRM) is a technology that allows you to manage all of your company’s relationships and interactions with current and prospective customers. The goal is straightforward: to strengthen business relationships. A CRM system assists businesses in staying connected to customers, streamlining processes, and increasing profitability.

A CRM system, in essence, provides a centralized location for businesses to store customer and prospect data, track customer interactions, and share this information with colleagues. It enables businesses to manage customer relationships, allowing them to grow.

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Become a CRM Manager


Responsibilities of a CRM Manager

Partnering and collaborating across multiple business departments to develop and enhance customizations, optimizations, and best practices for the customer experience
Working closely with sales and marketing leaders to create opportunities to enhance the CRM platform and its integrated systems
Training the sales, marketing, and customer service teams on the CRM software and working continuously with them to ensure the CRM is being used fully to optimize customer value
Developing and reshaping CRM procedures, training, processes, and implementation
Proactively working on efforts to coordinate the success and completion of new development requests
Creating new strategies to improve the customer experience based on data analysis generated by CRM software and customer feedback

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