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What is CRM Management?
Customer relationship management (CRM) is a technology that allows you to manage all of your company’s relationships and interactions with current and prospective customers. The goal is straightforward: to strengthen business relationships. A CRM system assists businesses in staying connected to customers, streamlining processes, and increasing profitability.
A CRM system, in essence, provides a centralized location for businesses to store customer and prospect data, track customer interactions, and share this information with colleagues. It enables businesses to manage customer relationships, allowing them to grow.
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